Latest News:
Tuesday, January 19, 2021

619 997 2495
858 635 8931
Click Here

11702 Pickford Road
San Diego, CA 92131

Follow us on Facebook and Twitter

Falcon Valley Group on FacebookFalcon Valley Group on Twitter

Subscribe to our Newsfeed

Subscribe to Falcon Valley Group's RSS Newsfeed.

Public Relations Society of America logo

Accredited in Public Relations logo

In The Newsroom

Leap to Success
Friday, December 07, 2018
The "Leap to Confidence" program celebrates its 50th graduation ceremony on Wednesday, December 12, at 2 p.m. in East Village, San Diego. Twenty women will be graduating at this milestone event. Leap to Confidence is a personal leadership workshop offered at no cost to women emerging from major life challenges to help them reach their greatest potential.
Associated Builders and Contractors San Diego
Friday, June 19, 2015
Apprentices and journeymen from the Class of 2015 are employed at businesses throughout San Diego County.
Associated Builders and Contractors San Diego
Monday, June 15, 2015
Three recipients receive on-the-job training, tools and tuition free classroom education.

April 8, 2010

Lani Lutar,
                    619-234-6423 or
                    Gayle Lynn Falkenthal, APR
                    619-997-2495 or

San Diego County Taxpayers Association Opposes Del Mar, Solana Beach Tax Measures
SDCTA urges cities to pursue “reform before revenue”

(San Diego) – The San Diego County Taxpayers Association’s Board of Directors voted to oppose two tax measures asking for additional funding from business and property owners in Del Mar and Solana Beach. Both measures will come before voters on the June 8, 2010 primary ballot.

Proposition J imposes a new tax on users of short term rentals in Del Mar. Proposition L imposes a new business tax in the City of Solana Beach.

Lani Lutar, President & CEO of the Association, said SDCTA’s board cited the following reasons for its opposition to both measures:
  • Neither measure ensures the funds will pay for essential services such as police, fire and lifeguard protection. The funds could go to staff salary and pension increases.
  • Costs may be passed on to consumers and taxpayers in the form of higher prices at a time when taxpayers are struggling to make ends meet..
  • Neither city has done everything possible, including reforming public employee pensions, to cut spending before proposing these new taxes.
“The San Diego County Taxpayers Association calls for reform before revenue,” said Lutar. “Modifying the employee pension programs in Solana Beach could save hundreds of thousands of dollars every year without affecting the services residents receive.”

“Instead of asking voters to increase taxes, city employees should be asked to contribute a fair share to their own pensions. At most, city employees pay a small fraction to their retirement accounts, while city taxpayers cover the rest – sometimes over twenty times as much,” said Lutar.

“The taxes collected by these measures are not restricted to paying for essential services. They could end up paying for employee salary increases,” added Lutar. “This has been done in the past following a tax increase. Every dollar given to a pay raise means an increase in pensions as well, which makes city taxpayers responsible for years of increased pension payments, draining budgets and often resulting in service cuts.

“What’s also disturbing about the Del Mar measure is that it sets up homeowners as scofflaws,” added Lutar. “Let’s say you have a family member or friend stay with you for 30 days or less and they pay you a little something to cover costs. You’ll be breaking the law if you don’t pay this new tax. You could be subjected to government regulation. A nosy neighbor could call code enforcement just to harass you. What a nightmare.”

Copies of the full staff analysis of Propositions J and L are available at or by calling (619) 234-6423.

The San Diego County Taxpayers Association is a non-profit, non-partisan organization, dedicated to promoting accountable, cost-effective and efficient government and opposing unnecessary new taxes and fees. Founded in 1945, SDCTA has spent the past 65 years saving the region’s taxpayers millions of dollars, as well as generating information to help educate the public.

# # #