February 22, 2010
Contact: Gayle Lynn Falkenthal, APR
619-997-2495 or gayle@falconvalleygroup.com
Falcon Valley Group Signs San Diego County Taxpayers Association
FVG will provide strategic communications counsel & services in a crucial election year
(San Diego) – The Falcon Valley Group (FVG), an independent public relations consulting practice, has been engaged to represent the San Diego County Taxpayers Association (SDCTA), a non-profit, non-partisan organization, dedicated to promoting accountable, cost-effective and efficient government and opposing unnecessary taxes and fees.
Founded in 1945, SDCTA is a watchdog organization that looks out for the taxpayer’s dollar, taking a leadership role in fiscal oversight of local government and aggressively resists unwarranted taxes and fees, discriminatory regulations and ill-advised public expenditures. SDCTA challenges local government at all levels to be accessible, responsive, efficient and fair.
Gayle Lynn Falkenthal, APR, President, says FVG will provide ongoing media and public relations support for the Taxpayers Association to increase visibility and awareness of SDCTA’s fiscal policy research and advocacy efforts, which have saved the region's taxpayers hundreds of millions of dollars.
“With critical elections looming and budget woes facing government at every level, it’s imperative that the Taxpayers Association maximize its outreach to taxpaying citizens and the elected officials and staff who make decisions on their behalf,” said Lani Lutar, President & CEO of the Association. “Gayle’s demonstrated communication skills, wide array of contacts and knowledge of the issues make her the ideal addition to our team,” said Lutar.
SDCTA is online at www.sdcta.org; on Twitter at @SDCTA; and on Facebook.
About the Falcon Valley Group
The Falcon Valley Group was established by award-winning public relations practitioner Gayle Falkenthal in 2004 after working with high profile organizations including the American Red Cross, San Diego/Imperial Counties Chapter and San Diego County District Attorney’s office. Clients include San Diego Hospice and The Institute for Palliative Medicine, At Your Home Familycare, Goldman Butterwick Keel Cosmetic Laser Dermatology, LEGOLAND California, GreenScaped Buildings, Grossmont-Cuyamaca Community College District, and LEAD San Diego.
Prior to her career in public relations, Falkenthal was an award-winning broadcast news and talk producer, writer and editor with KOGO-AM Radio, KFMB Channel 8, and KPBS Radio. She currently hosts a current events talk show Thursdays on KCBQ-AM Radio, San Diego.
Falkenthal holds a master’s degree in mass communication and a bachelor’s degree in telecommunications & film, both from San Diego State University, and is currently Accreditation (APR) co-chair for PRSA San Diego. The APR designation represents the top 2% of all public relations professionals in the United States.
Falkenthal performs pro bono work for numerous organizations including the American Red Cross. She is on the board of directors of World Emergency Relief, the San Diego Press Club and Public Relations Society of America, San Diego Chapter, and the San Diego State University Friends of Journalism Alumni Chapter.
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