December 10, 2009
Contact: Gayle Lynn Falkenthal, APR
Falcon Valley Group
619-997-2495 or email@example.com
Beware Of Bargain Botox®
Your face isn’t the place to go bargain shopping – get the best treatment by shopping smart
(San Diego) - Smart shoppers are doing whatever they can to tighten up their budget these days. What consumer wouldn’t try to get a bargain when possible, right?
It’s hard not to be tempted to try and save money on popular cosmetic dermatology and surgery procedures. One of the most effective, safest treatments is Botox®. Botox® is used by millions of men and women to reduce the appearance of aging such as crow’s feet, forehead furrows, and smile lines.
But despite the results, not everyone can afford the cost of treatments when their budgets are squeezed. So when they see advertisements for bargain Botox® pricing for as little as nine dollars per unit from places that seem respectable, it’s tempting.
Dr. Mitch Goldman, Medical Director of GBK Cosmetic Laser Dermatology, warns consumers to ask a lot of questions to make sure you’re getting safe and effective treatments from qualified practitioners.
“This trend for discount cosmetic procedures is growing and I understand why,” says Goldman. “Who wouldn’t be lured by such great pricing? It’s smart to try and save money in tight times. But it kills me to see people who are trying to economize end up wasting thousands of dollars on poorly performed treatments or worse hurt by unscrupulous people. It’s completely unnecessary.”
Goldman says cheap Botox® can often be bought in a foreign county, and not the American FDA-approved Botox® solution. “Botox® produced in a foreign country may not have been stored properly and is less effective than the U.S. Botox® cosmetic product,” explains Goldman.
Another reason someone sells Botox at a discount is that their overhead costs are less because they don’t have qualified, trained personnel. “An esthetician working out of a salon or spa who is not a board-certified physician has no training in facial anatomy, or can even figure out if Botox® is really right for you,” said Goldman. “This is borderline legal in California and is unethical in my opinion. What you save in treatment costs, you trade off in value and expertise.”
Goldman says it’s critically important for consumers to look into claims being made about treatments before proceeding. He recommends the following steps:
• Don’t be shy about asking tough questions and requesting credentials and references.
Ethical physicians are eager to share their qualifications. Avoid someone who attended a weekend seminar and set up shop a few months ago.
• Ask whether treatments are administered by a trained physician, nurse, physician’s assistant, or other trained personnel under the onsite supervision of a physician.
“Patients are often shocked to learn that a physician isn’t required to be present at clinics in California. But if something goes wrong, you need to have an expert right there to supervise, make corrections, and prevent lasting damage or worse,” said Goldman.
• Be sure your physician uses only FDA approved solutions.
“Some physicians use cheaper mixed formulas with non-FDA approved compounds. You won’t save money in the long run because these solutions don’t work as well. You’ll end up needing additional treatment that costs way more,” advises Goldman.
• Ask for referrals from current clients.
Talk to actual patients. Ask the right questions. Be skeptical, and seek the best possible care.
“It’s tempting to try and save money in today’s economy, but you only have one face to take you through life,” advises Goldman. “Quality care doesn’t mean breaking the bank. It means being smart and getting exactly what you pay for.”
About Dr. Mitchel P. Goldman
Dr. Goldman is a double board certified dermatologist and cosmetic surgeon who is renowned for his pioneering research of multiple laser techniques and skin rejuvenation. Dr. Goldman is a Volunteer Clinical Professor of Dermatology/Medicine for University of California, San Diego, and has written 18 medical textbooks on cosmetic and laser surgery, several of which are considered definitive medical texts in their respective fields, as well as over 300 peer-reviewed medical publications. Dr. Goldman has been featured on The Today Show, 20/20, The Discovery Health Channel, Wealth TV, E!, Extra, and The Swan, and in top publications including The Wall Street Journal, TIME, New York Times, Prevention, Elle, O Magazine, Self, Marie Claire, Harper’s Bazaar, Allure, Glamour, InStyle, More and Good Housekeeping.
About GBK Cosmetic Laser Dermatology
GBK Cosmetic Laser Dermatology is San Diego County’s leading cosmetic dermatology practice, dedicated to combining major cosmetic breakthroughs of science and medicine with beauty and creativity to bring the ultimate in rejuvenation. World-renowned board certified dermatologist and cosmetic surgeon Dr. Mitchel P. Goldman and colleagues Dr. Kimberly Butterwick and Dr. Douglas Keel offers clients a combined 50 years of experience in a full range of procedures in its surgical suites, recognized by the Accreditation Association for Ambulatory Health Care for meeting its nationally recognized high standards, as well as cutting-edge cosmetic dermatology. GBK Cosmetic Laser Dermatology stays on the cutting edge of medical technology with its participation in groundbreaking research studies and ongoing education. For more information, please visit www.gbkderm.com