October 20, 2008
Contact: Gayle Lynn Falkenthal, APR
Falcon Valley Group
619-997-2495 or email@example.com
Making Strides for Challenges Athletes
(La Jolla) – When 100 devoted cyclists finish each day of riding on a 600 mile journey down the California coast this week, a dedicated team of massage therapists from GBK Cosmetic Laser Dermatology in La Jolla, California will be waiting for them at the end of the trail. The massage therapists will help riders cool down and relax after each extensive day of cycling.
This care and comfort is an ongoing part of GBK Cosmetic Laser Dermatology's contribution to the Challenged Athletes Foundation and the Million Dollar Ride to raise money for the organization. The Challenged Athletes Foundation provides grants to physically challenged athletes of all ages and athletic levels. These grants supply special equipment such as wheelchairs, handcycles and prosthetic limbs to help individuals with disabilities participate in sports and physical fitness.
During the Million Dollar Challenge, participants will ride alongside athletes who may be missing an arm or leg, who are paralyzed and utilizing a handcycle to cover the miles … or who are vision-impaired and are riding tandem with a guide who serves as their “eyes”. Together, they will deliver a message that people with physical challenges can be athletes, too and all that’s standing in the way of their dreams is a chronic and pervasive lack of funding.
For the past three years, Dr. Mitchel Goldman, Medical Director of GBK Cosmetic Laser Dermatology and an avid cyclist, has trained for and participated in the Qualcomm Million Dollar Challenge. In addition to training, cycling, and soliciting support, Dr. Goldman is an active volunteer physician working with the disabled athletes who wear prosthetics.
Dr. Goldman helps athletes achieve maximum performance by administering Botox injections into amputated limbs. This treatment minimizes perspiration and increases a secured fit and comfort for high tech prosthetics. “This is one small way I can help these dedicated athletes, and I thoroughly enjoy getting to know each of them who come into my office at GBK Cosmetic Laser Dermatology.”
The seven-day, 600-mile bike race from San Francisco to San Diego started October 18 and ends in La Jolla on October 24.Visit www.challengedathletes.org for more information on the organization and to learn more about supporting this cause.