October 1, 2008
Contact: Gayle Lynn Falkenthal, APR
Falcon Valley Group
619-997-2495 or firstname.lastname@example.org
Men Get The Professional Edge by Getting "A Little Work" Done
Cosmetic procedures growing in popularity among men in a tight economy
(San Diego) - In a harsh job market with economic pressures increasing, job seekers will do whatever it takes to give them an edge on their competition.
A growing number of men are willing to undergo cosmetic procedures in an effort to make themselves look younger and more energetic, hopefully improving their career prospects.
“Women have long felt the pressure to project a young, energetic, healthy appearance, and now the same pressures are being felt by more and more men,” says Dr. Mitch Goldman, Medical Director of GBK Cosmetic Laser Dermatology. “It’s not surprising and there are real reasons for it.”
“For example, if you have drooping eyelids that make you look tired, or frown lines that make you seem angry or unapproachable, it might be enough to make the difference between you and another job candidate with the same resume and your experience. It could even cost a promotion because of subtle perceptions by your manager or colleagues,” explained Goldman.
According to the American Society of Plastic Surgeons, in Arlington Heights, Ill., 1.1 million men underwent cosmetic surgery in 2007, a nine percent increase from 2000. Of those procedures, 884,000 were minimally invasive such as Botox®, microdermabrasion and laser hair removal, while 233,000 were surgical such as rhinoplasty, eyelid surgery and liposuction. Botox® treatments are the most common minimally invasive treatment for men, with 296,012 done in 2007 — a 215 percent increase from 2000.
“I’m seeing more of the business professional group coming in, and I only expect the figures to increase” says Goldman. “The old stigmas about men getting these treatments are disappearing fast.”
There are subtle ways for men to look refreshed and refined in the business world and they are seeking them out. ”For a lot of my patients, Botox® is seen as a career investment,” says Dr. Goldman. “It’s more than just looking younger. Men experience a real experience a confidence boost as a result of the procedure. When competition for good jobs is tough, it could translate into the subtle difference that wins them an offer.”
The most commonly treated area in men is the frown lines or “11s” between the eyes. If these lines are deep, they can cause a person to look angry even when their expression is neutral. Removing these lines can give a person a more “approachable” appearance, which can be a career advantage for many men whether they are a salesman who needs to appear friendly or an attorney who needs to make a good impression in the court room.
Men sometimes require a much higher dose of Botox® than women to reduce frown lines because of their stronger, bulkier muscles in the face. It’s important for your physician to be cautious when injecting Botox®. Getting good results from your Botox treatment will be greatly increased if you are treated by physician with long-term expertise with the procedure.
Goldman advises men thinking about cosmetic procedures to request credentials and references, ask questions, get referrals and be realistic about results for the best possible outcome.
About Dr. Mitchel P. Goldman
Dr. Goldman is a double board certified dermatologist and cosmetic surgeon who is renowned for his pioneering research of multiple laser techniques and skin rejuvenation. Dr. Goldman is a Volunteer Clinical Professor of Dermatology/Medicine for University of California, San Diego, and has written 18 medical textbooks on cosmetic and laser surgery, several of which are considered definitive medical texts in their respective fields, as well as over 300 peer-reviewed medical publications. Dr. Goldman has been featured on The Today Show, 20/20, The Discovery Health Channel, Wealth TV, E!, Extra, and The Swan, and in top publications including The Wall Street Journal, TIME, New York Times, Prevention, Elle, O Magazine, Self, Marie Claire, Harper’s Bazaar, Allure, Glamour, InStyle, More and Good Housekeeping.
About GBK Cosmetic Laser Dermatology
GBK Cosmetic Laser Dermatology is San Diego County’s leading cosmetic dermatology practice, dedicated to combining major cosmetic breakthroughs of science and medicine with beauty and creativity to bring the ultimate in rejuvenation. World-renowned board certified dermatologist and cosmetic surgeon Dr. Mitchel P. Goldman and colleagues Dr. Kimberly Butterwick and Dr. Douglas Keel offers clients a combined 50 years of experience in a full range of procedures in its surgical suites, recognized by the Accreditation Association for Ambulatory Health Care for meeting its nationally recognized high standards, as well as cutting-edge cosmetic dermatology. GBK Cosmetic Laser Dermatology stays on the cutting edge of medical technology with its participation in groundbreaking research studies and ongoing education. For more information, please visit www.gbkderm.com