October 1, 2008
Contact: Gayle Lynn Falkenthal, APR
Falcon Valley Group
619-997-2495 or firstname.lastname@example.org
Your Face Isn’t the Place to Go Bargain Shopping
Consumers get the best treatment at the right price by shopping smart
It’s hard not to be tempted to try and save money on popular cosmetic dermatology and surgery procedures such as laser treatments, liposuction, schlerotherapy (vein) treatments, or Botox® and dermal fillers like Juvaderm™, Restalyne® or Evolence®. Advertisements for clinics offering low prices at clinics that seem respectable are hard to resist.
But Dr. Mitch Goldman, Medical Director of GBK Cosmetic Laser Dermatology, is seeing for himself what happens when people are tempted to trust their health and appearance to unqualified practitioners just to save a few dollars.
“This trend is growing and it breaks my heart,” says Goldman. “Too many people are lured by unrealistic promises of miracle treatments with lasers or “new” injectible formulas that not only won’t work, but could make your condition worse – and cause lasting damage.”
“I am increasingly seeing patients who have already spent thousands of dollars on treatments getting ripped off or worse hurt by unscrupulous people who claimed they could deliver some sort of miraculous results. I spend far too much time correcting these substandard treatments. It’s completely unnecessary.”
Goldman says it’s critically important for consumers to look into claims being made about treatments before proceeding. He recommends the following steps:
• Don’t be shy about asking tough questions and requesting credentials and references.
Ethical physicians are eager to share their qualifications. Avoid someone who attended a weekend seminar and set up shop a few months ago.
- Ask whether treatments are administered by a trained physician, nurse, physician’s assistant, or other trained personnel under the onsite supervision of a physician.
- Be sure your physician uses only FDA approved solutions.
- Don’t buy into the hype about one particular laser.
“You might end up with ineffective treatment, or treatment that could be too harsh and damage your skin. I have dozens of patients with terrible scarring from inept laser treatments. It’s upsetting to me because it just didn’t need to happen,” said Goldman.
- Talk with your physician and be realistic about results.
- Ask for referrals from current clients.
“It’s tempting to try and save money in today’s economy, but you only have one face and body to take you through life,” advises Goldman. “Quality care doesn’t mean breaking the bank. It means being smart and getting exactly what you pay for.”
About Dr. Mitchel P. Goldman
Dr. Goldman is a double board certified dermatologist and cosmetic surgeon who is renowned for his pioneering research of multiple laser techniques and skin rejuvenation. Dr. Goldman is a Volunteer Clinical Professor of Dermatology/Medicine for University of California, San Diego, and has written 18 medical textbooks on cosmetic and laser surgery, several of which are considered definitive medical texts in their respective fields, as well as over 300 peer-reviewed medical publications. Dr. Goldman has been featured on The Today Show, 20/20, The Discovery Health Channel, Wealth TV, E!, Extra, and The Swan, and in top publications including The Wall Street Journal, TIME, New York Times, Prevention, Elle, O Magazine, Self, Marie Claire, Harper’s Bazaar, Allure, Glamour, InStyle, More and Good Housekeeping.
About GBK Cosmetic Laser Dermatology
GBK Cosmetic Laser Dermatology is San Diego County’s leading cosmetic dermatology practice, dedicated to combining major cosmetic breakthroughs of science and medicine with beauty and creativity to bring the ultimate in rejuvenation. World-renowned board certified dermatologist and cosmetic surgeon Dr. Mitchel P. Goldman and colleagues Dr. Kimberly Butterwick and Dr. Douglas Keel offers clients a combined 50 years of experience in a full range of procedures in its surgical suites, recognized by the Accreditation Association for Ambulatory Health Care for meeting its nationally recognized high standards, as well as cutting-edge cosmetic dermatology. GBK Cosmetic Laser Dermatology stays on the cutting edge of medical technology with its participation in groundbreaking research studies and ongoing education. For more information, please visit www.gbkderm.com